Brand event · Skate culture
DC Guangzhou Skate Night
Contests, friends and an evening together, with the brand at the heart of a real skate session.
On the ground.
DC Guangzhou Skate Night brought riders together at SUMMON. Lines, tricks and shared challenges kept the skating at the centre of the event.
The gathering carried on beyond the contests. Photography, burgers, music and the illuminated park gave friends and spectators more reasons to stay. The brand became part of the session and the memories around it.
For us, an event starts with the people there: how they take part, support each other and remember the day.
- SUMMON’s role
- SUMMON venue and event organisation
- The format
- Skate challenges · Photography · Evening gathering
- The people
- Riders, friends, brands and image makers
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